On Brand
Marketing
Campaigns, creative pitches, and measurable buzz.
The Marketing section is purposefully satire — every person, company and price is invented
Seven in 10 Event Designers Say Mischief Belongs in the Strategy
A new survey finds mischief is now a pillar of experiential strategy. The Newport hostess who dined her dogs and seated a monkey at dinner was doing it a century ago, without a deck.
Agency Bills Client for Meeting About Reducing Billable Meetings
Efficiency workshop runs 40% over scope.
RFP Requests Full Creative, Strategy, and Budget 'Just to See Your Thinking'
Winner to be selected by procurement on price alone.
Recruiter Reports DMO Insists Its City Is Different, Same Four Adjectives as Everyone
'Vibrant,' 'walkable,' 'authentic,' and 'emerging' tied for first, per recruiter.
Next section · Unlicensed Practice
Workforce →Forty job titles, forty forms of counseling, and not one license among them.