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    ARTIFACTS

    A digital article, made into an object you can hold.

    Every profile we publish disappears into a feed. Artifacts is the antidote: one or two physical objects per person, designed to memorialize what the article said about them. Not satire, not merch for the sake of merch — an object that only makes sense if you know the story.

    The Subjects

    August 2026

    JANET DELL

    Chief Executive Officer, Freeman

    “Freeman Builds Worlds”

    A profile of the operator who reframed a 100-year-old exhibit company as a builder of temporary worlds — and treated the build itself as the product.

    2 artifacts

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